We are surrounded by ads ... MOVE is rather a better word! There are all kinds of telephone companies advertising (have you seen that of Bell in the Metro? Can now read an advantage to joining Bell services on each of the steps of the stairs. It is all attacking!) advertisements for cosmetics, film, cloth scratched ... But not forgetting the food advertising!
studies that say a lot ...
A 2005 study by researchers from Laval University reviewed 483 hours of TV recording, during which 2267 advertisements (23% of all ads) showcased food. We then analyzed 177 advertisements matching the search criteria to analyze the nutritional content. In total, 135 food products are identified and misery ... 73.2% of products are not part of four groups Food Guide. Soft drinks, fast food, sugary or high fat ... That's what we expose the Quebec population, but especially our young, easily influenced ... Did you know that children aged between two and 11 years on average 25 hours watching television week? And they are exposed to more 40,000 commercials a year? Those that already at the age of five years and even if they do not read, young people recognize the company logos and associate them with a popular brand of "cool" that they must buy to make Mom Dad ... C ' is proved, according to a recent study published in 2010 in the journal Psychology and Marketing . It scares you when I tell you that the same scientific study showed that 93% of those aged between three and five years recognized the logo of McDonalds? No wonder the World Health Organization has recognized that advertising was a factor in obesity among young ...
studies that say a lot ...
A 2005 study by researchers from Laval University reviewed 483 hours of TV recording, during which 2267 advertisements (23% of all ads) showcased food. We then analyzed 177 advertisements matching the search criteria to analyze the nutritional content. In total, 135 food products are identified and misery ... 73.2% of products are not part of four groups Food Guide. Soft drinks, fast food, sugary or high fat ... That's what we expose the Quebec population, but especially our young, easily influenced ... Did you know that children aged between two and 11 years on average 25 hours watching television week? And they are exposed to more 40,000 commercials a year? Those that already at the age of five years and even if they do not read, young people recognize the company logos and associate them with a popular brand of "cool" that they must buy to make Mom Dad ... C ' is proved, according to a recent study published in 2010 in the journal Psychology and Marketing . It scares you when I tell you that the same scientific study showed that 93% of those aged between three and five years recognized the logo of McDonalds? No wonder the World Health Organization has recognized that advertising was a factor in obesity among young ...
Young victims and trial of children with regard to the nutritional quality of food is certainly not the same as adults. Know a child who drops french fries for a plate of broccoli? Not me. Even children of parents with more "granola" prefer the fried vegetables. They chose as their taste buds, they!
Although advertising is prohibited for children under 13 years in Quebec, we must tell the real things: the law has several shortcomings. Thus, if advertising intended for children 13 and under, but it also applies to adults, it is saved! That is what some food industries have given as an argument. We want the promotion of a product to children? Will there by putting pictures of Disney characters on packages of food (the law allows advertising on the packaging) ...
Again and again junk food
short time ago, a study published in the Journal of the American Association Dietitic identified that the majority of food advertising accounted for nutrients associated with chronic diseases (sugar, sodium, fat in large quantities). According to that study, a diet of food only seen on TV contain 25 times the daily intake of sugar and 20 times the fat. When will the advertisement in which we made the promotion of a delicious fruit salad, full of flavor and freshness? Probably never. The government did not have the same budget that the big industrial
... All in all, "repetition is the mother of learning" ... Seeing and reviewing (and revising ...) these ads, we may well want to eat what is before us! I So again (yes, yes, I'll do my "dietetic" here ...): make room for vegetables and fresh fruit, whole grain products, processed meats least possible, legumes, eggs and dairy products Then ... on the occasion, a little sweet, a little salty, there is no harm in that!
And you, are you influenced by advertising?
Some useful references on the subject:
http://www.opc.gouv.qc.ca/Documents/Publications/SujetsConsommation/FinancesAssurances/PubliciteTrompeusePratiques/EnfantsPub/EnfantsPub.pdf
http://www.cqpp.qc.ca/fr/priorites/85/publicite-destinee-aux-enfants
http://www.extenso.org/nutrition/detail.php/f/1708
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