Interview Follow Up Email

omega-3, probiotics, prebiotics, here are the STEROLS!

Have you seen the new star (plant sterols) in the Becel? Maybe not. But we, as nutritionists, we have been bombarded with information by post (by none other than Becel, of course) on the "great benefit" for this product. Besides (bracket), I support a fellow nutritionist much about it, launching again this subtle message Becel "release us with your promotional brochures" (!) For my part, I I walk enough in the aisles of the grocery store to learn about new products. No need to waste your papers with me, I throw them. Unfortunately. (

I return to my sterols. Not those in the Becel, but in the new Astro yogurt BioBest with plant sterols. Hmmm. It does not pass the board of Genevieve! At 7 $ .00 Package of 8 yogurt, is it a drop of plant sterols (Incidentally, this is a molecule that helps lower blood cholesterol ...) that will solve the problems miraculously blood cholesterol all those who suffer?

Leave me in doubt. Especially after reading the advertisement that is made: "It was dismantled an adult should consume 2 grams of plant sterols daily to reduce cholesterol levels, which equates to eat every day 100 lbs of vegetables raw or only TWO servings of yogurt Astro BioBest Plant Sterols . Source: http://www.marketwire.com/press-release/Parmalat-Canada-lance-le-yogourt-Astro-BioBest-Sterols-Vegetaux-le-premier-yogourt-probiotique-1309315.htm (accessed October 11, 2010)

It's unanimous: I think that all consumers have no desire to eat 2 yogurts than 100lbs of vegetables. Come , the "marketers", find something else, sorry! Tell us that it is a molecule that has beneficial properties on the blood cholesterol, that yogurt is one food you might choose to help you improve it, but it must continue to make healthy Life in general (and that includes eating vegetables! Not 100lbs per day, but would that at least 5 servings ?)...

Not bad sterols. I see no problems. But if only we could stop giving the misleading arguments that consumers are aware of the truth. OK, perhaps there least of sterols in vegetables. Is this a reason to put them aside and focus on a yogurt that has no fiber, no vitamins, minerals or vegetables?

Finally, the most important when choosing a food is 1) Is it nutritious? 2) Will I experience a pleasure to eat? In the case of yogurt Astro BioBest to Plant Sterols are answered YES to 1. But at 2, bah. I find that the taste leaves much to be desired. As you pass the ultimate test and give me your thoughts and comments ...

Enjoy!